“It was a completely new and incredibly ambitious approach to live television for everyone involved - creatively and technically - but we had an all-star team to put it all together in Elevation, Nickelodeon, CBS Sports, and SMT. “We found a way to make the sport funny and irreverent, taking the business part out of the game for kids, but never losing sight that real football fans were also watching and enjoying,” said Giancarlo Barrera, senior art director at Nickelodeon Brand Creative. In total, over 125 clips were used throughout the game with 22 minutes of animation appearing with the game. The “NFL on NickPlay” logo used a slab serif font with thick, block-like letters, while game-inspired textures - turf, footballs, and jerseys with a bit of playfulness.Įlevation then developed animation tests for in-game graphics and the promo toolkit, which the Nick in-house team further developed along with CBS SPorts and SMT, a sports technology and data company. The agency notes the network’s classic orange and slime-green colors were the starting point for the look, bringing in football-themed visuals along with characters from key shows. “Striking that balance played into every creative choice and, of course, we ‘Nickified’ everything we possibly could, which meant lots of slime!” The NickPlay telecast aired simultaneously with the traditional CBS broadcast but needed to feature a completely separate production with. The team at Viacom/Nickelodeon approached us to create branding and a style guide that would help the NFL resonate with a new audience during Wild Card weekend. “Bridging the gap between the NFL and Nickelodeon audiences, the visual language for this package emphasizes the fun of the game while still maintaining the marquee feel of a big sporting event,” said Dianne Frisbee, art director at Elevation. As part of a postseason expansion, the NFL Playoffs aired for the first time ever on Nickelodeon. “There has never been a live sports experience quite like this on television, and the response has been overwhelmingly positive from audiences of all ages,” said Kurt Hartman, VP of Animation & Motion Graphics at Nickelodeon.īranded as “NFL on NickPlay,” the team at Nickelodeon worked closely with agency Elevation to develop the branding and on-air look for the game broadcast. 10, 2021, the broadcast included a variety of augmented reality enhancements to make the game more appropriate for the network. With over 2 million viewers tuning in on Jan. This is where you came in.For this year’s NFL Wild Card game between the Chicago Bears and New Orleans Saints, CBS Sports and the NFL opted to try something different with a kid-friendly broadcast on Nickelodeon. I have always been willing to dress a bit on the funky side, but before this, I have not felt the confidence to dress nicely. I have been having such a fun time discovering my own style.įirst I had several hand-me-ups from my teen and young adult daughters. I have been subscribing for about 5 months. Thank you so very much for all your style advice. Knowing I'm a C has changed the way I think about how I dress.
Tomorrow is a haircut with a stylist who gave my daughter a great cut for her face, so I'm really looking forward to that. I am so glad I signed up for the personal profile & had Missus Smarty Pants pick my body type - I've been having fun buying a few items based on the suggestions, and everything is working great. Thanks for the inspiration and the patience to be picky until I find the items and colors that enhance me the way I am right now.
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Not to mention the colors! What a difference a color palette makes! You were the first to tell me I am a Winter and I doubted at first, but once I gave the Winter palette a try, I was amazed at how it made by skin glow and hair shine. Now I feel confident because I know everything in my closet looks good on me. I joined MSP because I needed help dressing my new shape after two kids and I realized I rarely took the time to look put together unless it was required. But it has helped me to remember how vibrant and choosy I used to be with my appearance. As a tired busy lady with a fuller figure, it has been years since I've gotten feedback like that. These in depth articles are really helping me to polish my look and I have been getting compliments left and right that usually have the word "gorgeous" and "classy" in them. I am finally wearing clothes that look great and project the look I want. Since subscribing, using your advice has helped me pare down and revamp my wardrobe. MSP: I am loving the more detailed style articles lately! The Instant Slimming Tips and What's Wrong With My Outfit articles are so helpful and I just wanted to let you know how much I appreciate all the work you're putting into it.
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